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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | MATE the Label✕ Los Angeles essentials in GOTS organic cotton and linen (plus some TENCEL), cut, sewn and dyed within 15 miles of its headquarters. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Manufacturer |
| Location | Auckland, NZ | Los Angeles, US | Ashland, New Hampshire, US | Elgin, GB |
| Fibers | Merino | Organic cotton · Linen | Merino | Cashmere · Merino · Wool |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Sleepwear | Base layers, Socks, Accessories | Knitwear, Accessories, Outerwear, Fabric & yarn |
| Services | — | — | — | Spinning, Dyeing, Weaving, Knitting, Private label |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic tee $68.00 | $$ · Base layer top $79.99 | — |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | GOTS, B Corp | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2013 | 2002 | 1797 |