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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | MATE the Label✕ Los Angeles essentials in GOTS organic cotton and linen (plus some TENCEL), cut, sewn and dyed within 15 miles of its headquarters. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Los Angeles, US | Canada | London, GB |
| Fibers | Merino | Organic cotton · Linen | Organic cotton · Linen · Hemp · Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Sleepwear | Tops & tees, Underwear, Socks, Accessories | Knitwear, Tops & tees |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic tee $68.00 | $$$ · Pair of underwear $35.97 | $$$ · Crew sweater $278 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | GOTS, B Corp | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | — | 2013 | — | — |