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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Merz b. Schwanen✕ Berlin label making loopwheeled organic cotton T-shirts and henleys on traditional loop-wheel machines in Germany. | Industry of All Nations✕ Plastic-free clothing in organic cotton and alpaca, with naturally dyed tees and Bolivian alpaca knitwear. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Berlin, DE | Los Angeles, US | Langevåg, NO |
| Fibers | Merino | Organic cotton | Organic cotton · Alpaca | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Underwear | Tops & tees, Knitwear, Pants & skirts | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic tee $67.22 | $$ · Basic tee $55.00 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1911 | 2010 | 1853 |