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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Merz b. Schwanen✕ Berlin label making loopwheeled organic cotton T-shirts and henleys on traditional loop-wheel machines in Germany. | Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | |
|---|---|---|---|
| Type | Brand | Brand | Manufacturer |
| Location | Auckland, NZ | Berlin, DE | Elgin, GB |
| Fibers | Merino | Organic cotton | Cashmere · Merino · Wool |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Underwear | Knitwear, Accessories, Outerwear, Fabric & yarn |
| Services | — | — | Spinning, Dyeing, Weaving, Knitting, Private label |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic tee $67.22 | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1911 | 1797 |