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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Baird McNutt✕ Irish linen weaver since 1912, operating from what it calls Ireland's oldest remaining linen mill, with its own dyeing and finishing works. | Farm to Feet✕ North Carolina sock brand from Nester Hosiery making merino wool hiking, everyday, snow, hunting and work socks with an all-US supply chain. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Ashland, New Hampshire, US | Ballymena, GB | Mount Airy, US |
| Fibers | Merino | Merino | Linen | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Socks, Accessories | Fabric & yarn | Socks, Accessories |
| Services | — | — | Weaving, Dyeing | — |
| Entry price | $$ · Base layer top $89.45 | $$ · Base layer top $79.99 | — | $$ · Pair of socks $19.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2002 | 1912 | 2013 |