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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | |
|---|---|---|---|
| Type | Brand | Brand | Mill |
| Location | Auckland, NZ | Ashland, New Hampshire, US | Wellington, GB |
| Fibers | Merino | Merino | Wool |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Base layers, Socks, Accessories | Fabric & yarn |
| Services | — | — | Weaving |
| Entry price | $$ · Base layer top $89.45 | $$ · Base layer top $79.99 | — |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2002 | 1772 |