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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Nudie Jeans✕ Swedish denim brand whose jeans have been 100% organic cotton since 2012, with free repairs for life. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Gothenburg, SE | United Kingdom | United States |
| Fibers | Merino | Organic cotton | Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Pants & skirts | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Pants or jeans $159 | $$$ · Base layer top $106 | $$$ · Base layer top $125 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | Fair Wear | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2001 | 2016 | — |