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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Nudie Jeans✕ Swedish denim brand whose jeans have been 100% organic cotton since 2012, with free repairs for life. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Gothenburg, SE | Canada | Boulder, US |
| Fibers | Merino | Organic cotton | Organic cotton · Linen · Hemp · Merino | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Pants & skirts | Tops & tees, Underwear, Socks, Accessories | Base layers, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Pants or jeans $159 | $$$ · Pair of underwear $35.97 | $$$ · Base layer top $135 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | Fair Wear | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | — | 2001 | — | 1997 |