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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Opera Campi✕ Italian hemp clothing brand making tees, knitwear, jeans and underwear in 100% hemp and hemp blends, produced on demand in Italy. | ALUMO✕ Swiss shirting-fabric maker using extra-long-staple Supima and Sea Island cotton, plus cashmere and linen blends, woven at partner mills. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | Parma, IT | Herisau, CH | United States |
| Fibers | Merino | Hemp · Merino · Cashmere | Cotton · Organic cotton · Linen · Cashmere | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Knitwear, Pants & skirts, Outerwear, Underwear | Fabric & yarn | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories |
| Services | — | — | Weaving | — |
| Entry price | $$ · Base layer top $89.45 | $$$$ · Basic tee $111 | — | $$$ · Base layer top $125 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2017 | 1918 | — |