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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Pyne & Smith✕ Linen dresses with pockets, sewn in a family-run Los Angeles workshop from 100% European flax linen. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Dale of Norway✕ Norwegian heritage knitwear brand making pure wool patterned sweaters, cardigans, jackets and accessories, including official Norwegian ski team sweaters. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | United States | United Kingdom | Dale, NO |
| Fibers | Merino | Linen | Merino | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Knitwear, Outerwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic dress $205 | $$$ · Base layer top $106 | $$$ · Crew sweater $281 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | OEKO-TEX Standard 100 | None listed | None listed |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2014 | 2016 | 1879 |