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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Pyne & Smith✕ Linen dresses with pockets, sewn in a family-run Los Angeles workshop from 100% European flax linen. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | United States | Vilnius, LT | Langevåg, NO |
| Fibers | Merino | Linen | Linen | Wool · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Basic dress $205 | $$ · Basic dress $93.00 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | OEKO-TEX Standard 100 | OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2014 | — | 1853 |