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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Cottonique✕ Hypoallergenic organic cotton underwear, tees and loungewear for people with allergies, with latex- and spandex-free lines. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Canada | San Francisco, US | Northfield, Vermont, US |
| Fibers | Merino | Organic cotton · Linen · Hemp · Merino | Organic cotton | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Underwear, Socks, Accessories | Underwear, Tops & tees, Pants & skirts, Socks, Sleepwear | Socks |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Pair of underwear $35.97 | $$ · Pair of underwear $25.00 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | GOTS, B Corp | None listed |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | 2004 |