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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Cariaggi Lanificio✕ Italian spinner of fine yarns, best known for cashmere, also working in baby alpaca, linen, wool and silk. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Mill | Brand |
| Location | Auckland, NZ | London, GB | Cagli, IT | Copenhagen, DK |
| Fibers | Merino | Merino | Cashmere · Alpaca · Linen · Wool · Silk | Organic cotton · Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Tops & tees | Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | Spinning | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Crew sweater $278 | — | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | ZQ Merino | Masters of Linen | B Corp, OEKO-TEX Standard 100 |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | — |