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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Farm to Feet✕ North Carolina sock brand from Nester Hosiery making merino wool hiking, everyday, snow, hunting and work socks with an all-US supply chain. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | London, GB | Tokyo, JP | Mount Airy, US |
| Fibers | Merino | Merino | Linen | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Tops & tees | Dresses, Tops & tees, Accessories | Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Crew sweater $278 | $$ · Basic dress $143 | $$ · Pair of socks $19.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | 2013 |