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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Auckland, NZ | London, GB | Cardigan, GB |
| Fibers | Merino | Merino | Cotton · Organic cotton |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Knitwear, Tops & tees | Pants & skirts |
| Services | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$ · Crew sweater $278 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2011 |