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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | Farm to Feet✕ North Carolina sock brand from Nester Hosiery making merino wool hiking, everyday, snow, hunting and work socks with an all-US supply chain. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Long Eaton, GB | United States | Mount Airy, US |
| Fibers | Merino | Cotton | Cotton · Hemp | Merino |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees | Tops & tees, Shirts, Pants & skirts | Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$$ · Basic tee $112 | $$ · Basic tee $48.00 | $$ · Pair of socks $19.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2013 | 2013 |