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| Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Sunspel✕ English maker of classic T-shirts in Californian Supima cotton and rare Sea Island cotton, handmade at its Long Eaton factory since 1937. | Dash Hemp✕ Santa Cruz label designing and making hemp clothing since 1997, including 100% organic hemp shirts, skirts, pants and hoodies. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Auckland, NZ | Long Eaton, GB | Santa Cruz, US | Milan, IT |
| Fibers | Merino | Cotton | Hemp | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees | Shirts, Pants & skirts, Tops & tees | Knitwear, Outerwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Base layer top $89.45 | $$$$ · Basic tee $112 | $$ · Basic tee $35.00 | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | ZQ Merino | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 1997 | 1770 |