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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | San Francisco, US | Toronto, CA | Northfield, Vermont, US |
| Fibers | Merino | Organic cotton | Cotton | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear | Tops & tees, Pants & skirts, Dresses, Knitwear | Socks |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$$ · Pair of underwear $40.00 | $ · Basic tee $29.47 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 1994 | 2015 | 2004 |