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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Cottonique✕ Hypoallergenic organic cotton underwear, tees and loungewear for people with allergies, with latex- and spandex-free lines. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | Copenhagen, DK | San Francisco, US | Auckland, NZ |
| Fibers | Merino | Organic cotton · Merino | Organic cotton | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories | Underwear, Tops & tees, Pants & skirts, Socks, Sleepwear | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$ · Basic tee $39.21 | $$ · Pair of underwear $25.00 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | B Corp, OEKO-TEX Standard 100 | GOTS, B Corp | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | — | — | — |