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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | United Kingdom | Tokyo, JP | Auckland, NZ |
| Fibers | Merino | Linen | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Dresses, Tops & tees, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$ · Basic dress $143 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | — | — |