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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Gloverall✕ British outerwear brand famous for the duffle coat, making wool-rich duffles, peacoats and overcoats in England, including Harris Tweed styles. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | United Kingdom | Munich, DE | Langevåg, NO |
| Fibers | Merino | Wool · Cotton | Cashmere · Wool | Wool · Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Outerwear, Knitwear | Knitwear, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$$ · Jacket $562 | $$$ · Crew sweater $257 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 1951 | — | 1853 |