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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Gloverall✕ British outerwear brand famous for the duffle coat, making wool-rich duffles, peacoats and overcoats in England, including Harris Tweed styles. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | United Kingdom | London, GB | Northfield, Vermont, US |
| Fibers | Merino | Wool · Cotton | Silk · Linen · Wool · Cashmere | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Outerwear, Knitwear | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear | Socks |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$$ · Jacket $562 | $$$$ · Button-up shirt $284 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 1951 | 2016 | 2004 |