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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | Savannah, US | Cardigan, GB | United States |
| Fibers | Merino | Cotton | Cotton · Organic cotton | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Sleepwear, Baby & kids | Pants & skirts | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$$ · Pajama set $128 | $$$$ · Pants or jeans $324 | $$$ · Base layer top $125 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 2014 | 2011 | — |