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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | LILYSILK✕ Silk-focused fashion brand selling mulberry silk blouses, shirts, sleepwear and accessories, plus cashmere and merino knitwear; has a New York store. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | Nanjing, CN | Copenhagen, DK | Langevåg, NO |
| Fibers | Merino | Silk · Cashmere · Merino | Organic cotton · Merino | Wool · Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Tops & tees, Shirts, Knitwear, Sleepwear, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$$$ · Pajama set $219 | $$ · Basic tee $39.21 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | B Corp, OEKO-TEX Standard 100 | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 2010 | — | 1853 |