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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | Vilnius, LT | London, GB | Langevåg, NO |
| Fibers | Merino | Linen | Cotton · Linen · Cashmere · Silk | Wool · Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Shirts, Sleepwear, Underwear, Accessories | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$ · Basic dress $93.00 | $$$$ · Button-up shirt $384 | $$$ · Base layer top $104 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | OEKO-TEX Standard 100 | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | — | 1989 | 1853 |