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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | Vilnius, LT | Tokyo, JP | Northfield, Vermont, US |
| Fibers | Merino | Linen | Linen | Merino |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Dresses, Tops & tees, Accessories | Socks |
| Services | — | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$ · Basic dress $93.00 | $$ · Basic dress $143 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | OEKO-TEX Standard 100 | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | — | — | 2004 |