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| Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | United Kingdom | Bozeman, US | Cardigan, GB |
| Fibers | Merino | Cotton | Cotton · Organic cotton |
| Makes | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Shirts, Underwear | Pants & skirts |
| Services | — | — | — |
| Entry price | $$$ · Base layer top $106 | $$$ · Button-up shirt $180 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2016 | 1982 | 2011 |