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| Jamie Kay✕ Christchurch brand making organic cotton baby and children's clothing, plus merino babywear and bedding. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Christchurch, NZ | Northfield, Vermont, US | Auckland, NZ |
| Fibers | Organic cotton · Merino | Merino | Merino |
| Makes | Baby & kids, Tops & tees, Pants & skirts, Dresses, Knitwear, Sleepwear | Socks | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — |
| Entry price | $$ · Baby bodysuit $16.77 | $$ · Pair of socks $24.00 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2013 | 2004 | — |