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| Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fox Brothers✕ Tonedale Mill in Wellington, making woollen and worsted cloth — including the original West of England flannel — since 1772. | |
|---|---|---|---|---|
| Type | Manufacturer | Brand | Brand | Mill |
| Location | Elgin, GB | Copenhagen, DK | Auckland, NZ | Wellington, GB |
| Fibers | Cashmere · Merino · Wool | Organic cotton · Merino | Merino | Wool |
| Makes | Knitwear, Accessories, Outerwear, Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Fabric & yarn |
| Services | Spinning, Dyeing, Weaving, Knitting, Private label | — | — | Weaving |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | B Corp, OEKO-TEX Standard 100 | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1797 | — | — | 1772 |