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| Johnstons of Elgin✕ Family firm founded 1797 with a vertical cashmere and wool weaving mill in Elgin and a knitting mill in Hawick; also designs and makes for other labels. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|
| Type | Manufacturer | Brand | Brand |
| Location | Elgin, GB | Langevåg, NO | Auckland, NZ |
| Fibers | Cashmere · Merino · Wool | Wool · Merino | Merino |
| Makes | Knitwear, Accessories, Outerwear, Fabric & yarn | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | Spinning, Dyeing, Weaving, Knitting, Private label | — | — |
| Entry price | — | $$$ · Base layer top $104 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1797 | 1853 | — |