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| Joshua Ellis✕ Yorkshire maker of cashmere scarves, stoles and accessories, also working in alpaca blends and lambswool. | Minus33✕ Merino wool base layers, socks and hats from a fifth-generation New Hampshire woollen textile family business. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | United Kingdom | Ashland, New Hampshire, US | Auckland, NZ | London, GB |
| Fibers | Cashmere · Alpaca · Wool | Merino | Merino | Silk · Linen · Wool · Cashmere |
| Makes | Accessories, Socks | Base layers, Socks, Accessories | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$$ · Scarf or hat $144 | $$ · Base layer top $79.99 | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $284 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 2002 | — | 2016 |