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| Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Burt's Bees Baby✕ Baby clothes, pajamas and bedding in GOTS-certified organic cotton, newborn to 24 months. | Sheep Inc.✕ London knitwear label using traceable, ZQ-certified New Zealand merino from regenerative sheep stations. | Finn + Emma✕ New Jersey brand making organic cotton baby clothing, sewn by women artisans paid fair wages and colored with non-toxic dyes, alongside baby toys. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Wellington, NZ | United States | London, GB | United States |
| Fibers | Organic cotton | Organic cotton | Merino | Organic cotton |
| Makes | Tops & tees, Shirts | Baby & kids, Sleepwear | Knitwear, Tops & tees | Baby & kids, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $55.35 | — | $$$ · Crew sweater $278 | $$ · Baby bodysuit $18.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | Fair Trade, GOTS, B Corp | GOTS | ZQ Merino | None listed |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2006 | — | — | — |