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| Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Devold of Norway✕ Historic Norwegian wool brand making merino wool base layers, underwear, sweaters, jackets, pants, socks and accessories for outdoor and everyday wear. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Wellington, NZ | Northfield, Vermont, US | Langevåg, NO | San Francisco, US |
| Fibers | Organic cotton | Merino | Wool · Merino | Organic cotton |
| Makes | Tops & tees, Shirts | Socks | Base layers, Underwear, Tops & tees, Knitwear, Outerwear, Pants & skirts, Socks, Accessories | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $55.35 | $$ · Pair of socks $24.00 | $$$ · Base layer top $104 | $$$ · Pair of underwear $40.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | Fair Trade, GOTS, B Corp | None listed | None listed | None listed |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2006 | 2004 | 1853 | 1994 |