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| Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | |
|---|---|---|---|
| Type | Brand | Brand | Brand |
| Location | Wellington, NZ | Cardigan, GB | Auckland, NZ |
| Fibers | Organic cotton | Cotton · Organic cotton | Merino |
| Makes | Tops & tees, Shirts | Pants & skirts | Base layers, Tops & tees, Underwear, Socks, Outerwear |
| Services | — | — | — |
| Entry price | $$ · Basic tee $55.35 | $$$$ · Pants or jeans $324 | $$ · Base layer top $89.45 |
| Min. order | Not stated | Not stated | Not stated |
| Certified | Fair Trade, GOTS, B Corp | None listed | ZQ Merino |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2006 | 2011 | — |