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| Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Blue Canoe✕ Long-running organic cotton clothing line making bras, underwear, tops, dresses and loungewear in the USA. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Wellington, NZ | Auckland, NZ | Tokyo, JP | San Francisco, US |
| Fibers | Organic cotton | Merino | Linen | Organic cotton |
| Makes | Tops & tees, Shirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Accessories | Underwear, Tops & tees, Pants & skirts, Dresses, Sleepwear |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $55.35 | $$ · Base layer top $89.45 | $$ · Basic dress $143 | $$$ · Pair of underwear $40.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | Fair Trade, GOTS, B Corp | ZQ Merino | None listed | None listed |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2006 | — | — | 1994 |