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| Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Linenfox✕ Lithuanian made-to-order linen clothing for women, men and kids, sewn in its own studio from OEKO-TEX certified linen. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Wellington, NZ | Auckland, NZ | Lithuania | Copenhagen, DK |
| Fibers | Organic cotton | Merino | Linen · Wool | Organic cotton · Merino |
| Makes | Tops & tees, Shirts | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Pants & skirts, Shirts, Outerwear, Sleepwear, Fabric & yarn | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $55.35 | $$ · Base layer top $89.45 | $$ · Basic dress $91.87 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | Fair Trade, GOTS, B Corp | ZQ Merino | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2006 | — | 2014 | — |