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| Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Nudie Jeans✕ Swedish denim brand whose jeans have been 100% organic cotton since 2012, with free repairs for life. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | Colorful Standard✕ Danish label making organic cotton and recycled merino essentials in Portugal, in a wide range of custom colors. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Wellington, NZ | Gothenburg, SE | Tokyo, JP | Copenhagen, DK |
| Fibers | Organic cotton | Organic cotton | Linen | Organic cotton · Merino |
| Makes | Tops & tees, Shirts | Pants & skirts | Dresses, Tops & tees, Accessories | Tops & tees, Pants & skirts, Knitwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic tee $55.35 | $$$ · Pants or jeans $159 | $$ · Basic dress $143 | $$ · Basic tee $39.21 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | Fair Trade, GOTS, B Corp | Fair Wear | None listed | B Corp, OEKO-TEX Standard 100 |
| Natural | 100% natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2006 | 2001 | — | — |