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| Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Rawganique✕ Clothing, underwear and home goods in organic cotton, linen, hemp and merino — no polyester, nylon or other synthetics. | Buck Mason✕ American basics label known for Pima tees in US-grown Supima cotton, plus slub and hemp tees; some styles knit and sewn at its own Pennsylvania mill. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Los Angeles, US | Auckland, NZ | Canada | United States |
| Fibers | Cotton | Merino | Organic cotton · Linen · Hemp · Merino | Cotton · Hemp |
| Makes | Tops & tees | Base layers, Tops & tees, Underwear, Socks, Outerwear | Tops & tees, Underwear, Socks, Accessories | Tops & tees, Shirts, Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$ · Basic tee $70.00 | $$ · Base layer top $89.45 | $$$ · Pair of underwear $35.97 | $$ · Basic tee $48.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | 100% natural | Not 100%. Some blends |
| Founded | 2015 | — | — | 2013 |