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| Lady White Co.✕ 100% cotton T-shirts knit, cut and sewn in Los Angeles from North Carolina cotton, with tubular construction and no side seams. | Kowtow✕ Seed-to-garment label making all its clothes from a single fiber, Fairtrade organic cotton, plastic-free and traceable. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Los Angeles, US | Wellington, NZ | London, GB | Cardigan, GB |
| Fibers | Cotton | Organic cotton | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton |
| Makes | Tops & tees | Tops & tees, Shirts | Shirts, Sleepwear, Underwear, Accessories | Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$ · Basic tee $70.00 | $$ · Basic tee $55.35 | $$$$ · Button-up shirt $384 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | Fair Trade, GOTS, B Corp | None listed | None listed |
| Natural | Not 100%. Some blends | 100% natural | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2015 | 2006 | 1989 | 2011 |