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| LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | IAFIL✕ Spinner of natural-fiber yarns in cotton, silk, linen, cashmere and alpaca for knitting and weaving. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Mill | Brand | Brand |
| Location | Savannah, US | Milan, IT | Northfield, Vermont, US | London, GB |
| Fibers | Cotton | Cotton · Silk · Linen · Cashmere · Alpaca | Merino | Cotton · Linen · Cashmere · Silk |
| Makes | Sleepwear, Baby & kids | Fabric & yarn | Socks | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | Spinning | — | — |
| Entry price | $$$ · Pajama set $128 | — | $$ · Pair of socks $24.00 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | Masters of Linen | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | — | 2004 | 1989 |