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| LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Drumohr✕ Knitwear house born in Scotland in 1770 and now based in Italy, making sweaters and coats in cashmere, extrafine merino, lambswool and combed cotton. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Savannah, US | Boulder, US | London, GB | Milan, IT |
| Fibers | Cotton | Merino | Cotton · Linen · Cashmere · Silk | Cashmere · Merino · Wool · Cotton · Alpaca |
| Makes | Sleepwear, Baby & kids | Base layers, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Outerwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Pajama set $128 | $$$ · Base layer top $135 | $$$$ · Button-up shirt $384 | $$$ · Crew sweater $320 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | 1997 | 1989 | 1770 |