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| LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Isobaa✕ UK merino wool brand making tees, hoodies, base-layer tights, joggers, boxers, socks and beanies for running, outdoors and everyday wear; ships to the US. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Hiut Denim Co.✕ Family-owned jeans maker with its own factory in Cardigan, Wales, using Japanese selvedge and GOTS organic cotton denim, with free repairs for life. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Savannah, US | United Kingdom | London, GB | Cardigan, GB |
| Fibers | Cotton | Merino | Cotton · Linen · Cashmere · Silk | Cotton · Organic cotton |
| Makes | Sleepwear, Baby & kids | Tops & tees, Pants & skirts, Knitwear, Base layers, Underwear, Socks, Accessories | Shirts, Sleepwear, Underwear, Accessories | Pants & skirts |
| Services | — | — | — | — |
| Entry price | $$$ · Pajama set $128 | $$$ · Base layer top $106 | $$$$ · Button-up shirt $384 | $$$$ · Pants or jeans $324 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | 2016 | 1989 | 2011 |