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| LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | Kotn✕ Clothing and home goods in Egyptian cotton sourced directly from Nile Delta farmers. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Savannah, US | Toronto, CA | Auckland, NZ | London, GB |
| Fibers | Cotton | Cotton | Merino | Cotton · Linen · Cashmere · Silk |
| Makes | Sleepwear, Baby & kids | Tops & tees, Pants & skirts, Dresses, Knitwear | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Pajama set $128 | $ · Basic tee $29.47 | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | B Corp | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | 2015 | — | 1989 |