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| LAKE Pajamas✕ Savannah sleepwear brand best known for pajamas in Peruvian Pima cotton for women, men, kids and babies. | MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Aclima✕ Norwegian wool brand making merino wool base layers, thermal underwear, fleece-wool layers and beanies, using New Zealand merino knitted in its own Estonian facility. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Savannah, US | Vilnius, LT | Drammen, NO | London, GB |
| Fibers | Cotton | Linen | Merino · Wool | Cotton · Linen · Cashmere · Silk |
| Makes | Sleepwear, Baby & kids | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Base layers, Underwear, Tops & tees, Accessories, Baby & kids | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Pajama set $128 | $$ · Basic dress $93.00 | $$$ · Base layer top $104 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | OEKO-TEX Standard 100 | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2014 | — | 1939 | 1989 |