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| LILYSILK✕ Silk-focused fashion brand selling mulberry silk blouses, shirts, sleepwear and accessories, plus cashmere and merino knitwear; has a New York store. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | Allude✕ Munich cashmere label making women's and men's cashmere and wool knitwear and accessories, with a repair service for its garments. | Darn Tough✕ Merino wool socks (blended with nylon for durability) made in Northfield, Vermont, with a lifetime guarantee. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Nanjing, CN | London, GB | Munich, DE | Northfield, Vermont, US |
| Fibers | Silk · Cashmere · Merino | Cotton · Linen · Cashmere · Silk | Cashmere · Wool | Merino |
| Makes | Tops & tees, Shirts, Knitwear, Sleepwear, Accessories | Shirts, Sleepwear, Underwear, Accessories | Knitwear, Accessories | Socks |
| Services | — | — | — | — |
| Entry price | $$$$ · Pajama set $219 | $$$$ · Button-up shirt $384 | $$$ · Crew sweater $257 | $$ · Pair of socks $24.00 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 2010 | 1989 | — | 2004 |