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| MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Cottonique✕ Hypoallergenic organic cotton underwear, tees and loungewear for people with allergies, with latex- and spandex-free lines. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Vilnius, LT | San Francisco, US | Auckland, NZ | London, GB |
| Fibers | Linen | Organic cotton | Merino | Cotton · Linen · Cashmere · Silk |
| Makes | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Underwear, Tops & tees, Pants & skirts, Socks, Sleepwear | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic dress $93.00 | $$ · Pair of underwear $25.00 | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | OEKO-TEX Standard 100 | GOTS, B Corp | ZQ Merino | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | — | 1989 |