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| MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Ibex✕ Merino wool outdoor clothing — base layers, socks and jackets — founded in Vermont in 1997, now based in Boulder. | Duckworth✕ Montana brand making US-made merino wool shirts, base layers, sweatshirts, jackets and socks from wool grown on the Helle family ranch and Rocky Mountain growers. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Vilnius, LT | Boulder, US | United States | London, GB |
| Fibers | Linen | Merino | Merino | Cotton · Linen · Cashmere · Silk |
| Makes | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Base layers, Socks, Outerwear | Tops & tees, Shirts, Pants & skirts, Base layers, Outerwear, Socks, Accessories | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic dress $93.00 | $$$ · Base layer top $135 | $$$ · Base layer top $125 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | OEKO-TEX Standard 100 | None listed | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | 1997 | — | 1989 |