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| MagicLinen✕ Family linen business making clothing and home textiles in-house in Vilnius from OEKO-TEX certified fabric. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | ASCENO✕ London womenswear label known for signature silk collections, making resortwear, sleepwear and staples in silk, linen and wool. | Fog Linen Work✕ Tokyo brand founded by Yumiko Sekine, designing linen clothing and homewares made with Lithuanian linen. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Vilnius, LT | Auckland, NZ | London, GB | Tokyo, JP |
| Fibers | Linen | Merino | Silk · Linen · Wool · Cashmere | Linen |
| Makes | Dresses, Tops & tees, Pants & skirts, Sleepwear, Fabric & yarn | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Tops & tees, Dresses, Pants & skirts, Sleepwear | Dresses, Tops & tees, Accessories |
| Services | — | — | — | — |
| Entry price | $$ · Basic dress $93.00 | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $284 | $$ · Basic dress $143 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | OEKO-TEX Standard 100 | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | — | — | 2016 | — |