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| Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Christy Dawn✕ Los Angeles womenswear label known for dresses made from regenerative and organic cotton through its Farm-to-Closet program. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Bozeman, US | Auckland, NZ | Los Angeles, US | London, GB |
| Fibers | Cotton | Merino | Organic cotton · Cotton · Alpaca · Silk | Cotton · Linen · Cashmere · Silk |
| Makes | Shirts, Underwear | Base layers, Tops & tees, Underwear, Socks, Outerwear | Dresses, Tops & tees, Pants & skirts, Knitwear | Shirts, Sleepwear, Underwear, Accessories |
| Services | — | — | — | — |
| Entry price | $$$ · Button-up shirt $180 | $$ · Base layer top $89.45 | $$$ · Basic dress $198 | $$$$ · Button-up shirt $384 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1982 | — | — | 1989 |