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| Mercer & Sons✕ Family shirtmaker known for traditional button-downs in its two-ply Pima cotton oxford with hand-turned unlined collars, made in the USA. | Icebreaker✕ Merino outdoor and base-layer clothing; some fabrics blend merino with nylon, lyocell or elastane. | Emma Willis✕ Jermyn Street shirtmaker making luxury men's shirts by hand in its Gloucester workshop from Swiss and Sea Island cottons, plus linen, cashmere and silk pieces. | GOHEMP✕ Japan's first hemp apparel brand, making casual tops, bottoms and outerwear in hemp and hemp-cotton blends under the 'Art of Hemp' theme. | |
|---|---|---|---|---|
| Type | Brand | Brand | Brand | Brand |
| Location | Bozeman, US | Auckland, NZ | London, GB | Japan |
| Fibers | Cotton | Merino | Cotton · Linen · Cashmere · Silk | Hemp · Organic cotton · Cotton |
| Makes | Shirts, Underwear | Base layers, Tops & tees, Underwear, Socks, Outerwear | Shirts, Sleepwear, Underwear, Accessories | Tops & tees, Pants & skirts, Outerwear |
| Services | — | — | — | — |
| Entry price | $$$ · Button-up shirt $180 | $$ · Base layer top $89.45 | $$$$ · Button-up shirt $384 | $$ · Basic tee $34.06 |
| Min. order | Not stated | Not stated | Not stated | Not stated |
| Certified | None listed | ZQ Merino | None listed | None listed |
| Natural | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends | Not 100%. Some blends |
| Founded | 1982 | — | 1989 | 1994 |